Ashley Lessel
Owner

Hi! I’m Ashley— licensed Cosmetologist, Certified Permanent Makeup Artist, holistic wellness advocate, and founder of Scarlett Beauty. But more than that, i’m someone who believes deeply in helping people feel truly good in their skin— physically, emotionally, and energetically.

My journey started in the beauty world, working hands-on with clients to enhance what they already have— not change it. Over the years, i’ve refined my craft in Permanent Makeup, brow artistry, and various skincare treatments. But the work has never just been skin-deep. What I do goes far beyond the surface. Clients often walk in carrying more than just cosmetic concerns— they come in with insecurities, self-doubt, health struggles, and heavy energy. And somehow, what starts as a simple brow appointment, often turns into a release. We talk, we laugh, sometimes we cry— and more often than not, we both leave here feeling a little bit lighter.

Scarlett Beauty grew from that space of connection— and the apothecary was born out of my passion for non-toxic, herbal, and accessible alternatives to support the body naturally. Everything on our shelves is clean, handcrafted, and created with care.

I’ve built this space for people like you— people who are looking for more than a quick fix. People who want to heal. people who want to feel like themselves again. Inside, and out.

Here, we blend the art of beauty with the roots of wellness to create something honest, real, and lasting.

Scarlett Beauty isn’t just a business. It’s my life’s work— and my heart is in every detail..